Content creation Correct usage of SEO keyword tools
Select keywords and create content with the user in mind first, and build an ideal relationship that benefits both parties. Wrong keyword selection method How to choose the right keywords ・Choose keywords that are convenient for your product or service ・Choose keywords based on search volume and competition ・Choose from the keywords extracted by the tool ↓ Assuming users who match the selected keywords ↓ Determine the user's search intent Analyze ↓ Content creation Understand your company's products and services ↓ Imagine your users and set up personas ↓ Create a customer journey map (list keyword candidates) ↓ Analyze user search intent for keywords ↓ Multiply user intent and your company's services (Determining keywords) ↓“Is it better not to use keyword tools to avoid creating content based on keywords?” When we explain how to choose the right keywords, we often get questions like these.
However, I am by no means denying the use of keyword tools. The important thing is to know how to use it correctly. Here, Sakura Saku Marketing Co., Ltd., which has been involved in the SEO field for over 15 years, will explain the necessity of keyword tools and how to use them correctly. Do you need a keywordSpecial Data tool for SEO? As mentioned above, not recommending content creation based on keywords does not mean denying the use of keyword tools.
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As a matter of fact, Sakura Saku Marketing Co., Ltd. also uses the keyword tool, and we have obtained many surprises and discoveries. For example: You can discover keywords that are better to include as sub-keywords. You can clearly see the search volume and find keywords with unexpectedly high volume. Be aware of the gap between the expressions used by your company and the expressions commonly used by users. Google's "Keyword Planner", which is widely used in the SEO world, is originally a tool for advertising.
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