23 marketing tools that make your life easier
The existence of a large number of platforms and social networks is a great joy when we have several methods to promote our business. The hard part comes only when you have to manage social media content and communication with the community. To make this process more efficient and to make the work of marketing people easier, new applications, tools and methods are constantly being developed to increase your productivity. Each platform comes with its own characteristics and its specifics, that's why each tool is specially created to fulfill all the requirements you have. Most of the time you will find tools that will help you with a single activity - be it programming, content creation, community management or even automation or analysis of results.Scheduling tools Scheduling tools are those applications that make our lives easier, especially when we deal with many accounts and need to be present on various channels, from Facebook, to Instagram, Pinterest or even LinkedIn. These applications allow us to schedule posts Phone Number Data in advance, organizing ourselves with the help of calendars specially created to fulfill this function. Although Facebook comes with an integrated post scheduling tool that works without problems, platforms such as Instagram, Pinterest and LinkedIn have not developed such a function. That's why the scheduling tools are many and different, each with its own specifics and extra options. 1. Sprout Social Perfect for small businesses or big brands, Sprout Social has many functions, but this time we will focus on the scheduling function.
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With an easy-to-use interface, this application is integrated with most social media platforms: Facebook, Instagram, LinkedIn, Pinterest and Twitter. This tool gives you the possibility to post on several channels simultaneously from a single platform. Also, for the best possible results, Sprout Social offers several useful functions that complement the scheduling function: Integrated calendar to view all posts. Creation of visual materials, offering the possibility to edit, add filters, overlay texts, but also to optimize the media content according to the requirements of each platform. The ViralPost® function will calculate the right time for you to post to maximize interactions. , iOS and Android versions. The possibility to create and track tracking URLs, for a better understanding of campaign results. Detailed report to observe the differences between paid and organic content. Sprout Social is a not very cheap tool that lends itself to medium or large companies, the standard plan costs $99/user/month.
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