it’s easy to fall into the trap of only describing the features of your pro...
You just need to keep your customer first. Not sure how? Here are five examples of epic product descriptions that you can learn from and use as inspiration.1. Turn features into benefitsWant a superweapon to ignite your customer’s interest in a product? It’s right under your nose: Take your product’s unique features and turn them into benefits.What are features and benefits? Think about what gets you excited about your product that makes it different from your competitors’ products.It might be careful construction, ethically sourced materials, or all the Belarus Mobile Number List bells and whistles you dreamed up over drinks one night. Those are features.Now, think about what those things do for your customer. Does careful construction mean that your product is safe for children? Do ethically sourced materials make the buyer feel good about purchasing your product? Do those bells and whistles make everyone who sees your customer with your product weep with envy? Those are benefits.In product descriptions.
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But when you just list the features, you’re not actually helping your buyer understand how your product will help them.Let’s talk about a product page that communicates both features and benefits effectively.product description for a Weber grillVia WeberHere’s the product description:Open your door to the world of grilling with the sleek Spirit II E-210 gas grill. This two burner grill is built to fit small spaces, and packed with features such as the powerful GS4 grilling system, iGrill capability, and convenient side tables for placing serving trays.
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