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You may have heard a lot of rumors about email marketing … They appear at regular intervals and claim that email marketing is no longer profitable. It is downright unsettling to still have an overview of modern marketing measures. With good regularity, a new discipline is chosen as the absolute trend. Over the course of its long history, email has been declared dead more than once. But I have great news for you… The timeless classic is in no danger of being replaced anytime soon. Quite the opposite… When used correctly, email marketing can be a valuable and multifaceted tool. It is one of the best digital marketing channels available. Below you will find a brief summary of what email marketing is, why it helps your business grow and what you should consider when implementing it.
What is email marketing? Email marketing is a digital marketing Buy Email Database List tool connect with your (potential) customers refine your sense of customer needs to inspire new customers for your company to guide users through the customer journey building trust with your users share useful information with your target audience “ Email marketing is one of many marketing channels to guide your prospects through the customer journey!” The basic idea is clear. Electronic mail is used to guide the user through the customer journey. However, it is not enough to send a few emails at random, no matter how well written and reader-friendly they are. Well thought-out and effectively executed email marketing must contribute to profit growth in the long term. However, maximizing profits as quickly as possible should not be the main focus. Rather, the tried and tested means of communication is a reliable companion for every step in the customer journey. For this reason, email marketing should only be a part of the overall marketing strategy. Customer Journey Marketing The customer journey that each of your customers will go through.
This turns visitors into enthusiastic customers. What you should consider when using email marketing When it comes to email marketing, there are a few rules that you absolutely have to follow for long-term success. I would like to explain what they are in more detail in this section. #1 Get permission Before you send an email to someone, it is imperative that you ask for their permission . Never make the mistake of sending an email to someone who doesn't know you or who hasn't given you permission. For long-term success, it is therefore important to choose a reputable and trustworthy email autoresponder. With this marketing tool, you have the option of automating emails and sending campaigns. If you are having trouble choosing an email autoresponder for automation, start with these.
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