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As users turn to stores and search engine results pages to purchase everything from over-the-counter pain relievers to vital medications, many advertisers are finding it easier to sell products online, with ad click-through rates and conversion rates significantly higher than usual. Google Ads Results Chart for Healthcare Advertisers Navigate the changing online advertising landscape with this free small business COVID-19 guide.
Business Management Google is providing additional advice and resources to help small businesses navigate these uncertain times, particularly when it comes to setting up employees to work remotely and developing continuity plans. It looks like many advertisers in the space are ready to help, too. Overall, business management searches have increased 23% since February 23.
Searches for office supplies increased by 90%, paid search ad clicks increased by 35%, and search Bolivia WhatsApp Number conversions increased by 41%. As traditional retail shifts its focus to online operations, search ad conversions for packaging and shipping supplies (up 123%) and Search ad conversion rates (up 107%) more than doubled. The financial market for Google Ads results packaging and shipping may be underperforming, but it looks like searchers need experienced help now more than ever. In an industry that typically has some of the most expensive keywords and higher cost-per-clicks, we're seeing CPCs drop and take some of the pressure off of what's typically a very competitive industry.
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