Mobile users are much more likely to perform multiple searches

fahimfoysal03

proof is that organic clicks have not increased on mobile, while there have been keyword changes:  than desktop users . Only 17.9% of users search for a new keyword on desktop, compared to 29.3% on mobile. People are more engaged in the experience on mobile than they are on desktop, which explains the increase in zero-clicks and the demand for such ease of access. Understand the complexity of user journeys Another strong theme that emerges from these results is that of SERP refinement.

Users on both desktop South Korea WhatsApp Phone Numbers and mobile produced a new Google URL about 10% of the time, meaning they moved from one SERP to another. This could be as simple as switching from the main SERP to another, or using a carousel or filter that takes the user to a new SERP. This result is significant because it shows that a user's journey to their final destination can be more complex than one might think. The fact that Google offers so many access points to its other SERPs with images, videos, and products, as well as a plethora of filtering options via carousels and the like.



is probably enough to prove this. Whether the user wants a different format or further refinement after their first search, Google makes the next steps in their search easier with various filters and access points. This clearly shows that search is constantly adapting to user needs and behaviors, and that's part of what makes the zero-click phenomenon so fascinating. What do you think of these results? What is your position on zero-clicks and how they affect your SEO strategy?