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Principle : Encourage storytelling Encourage users to tell their own experience stories: how to use it, what they think of it, what interactions they will have with other people after use, and in what scenarios they use it. User stories can help us better understand user demands. ⑦Principle : Request demonstrations and explanations After completing the other questions, ask the interviewer to demonstrate and explain.
Document (preferably photograph) how users use the product. ⑧Principle : Avoid leading questions Avoid Indonesia Phone Number using questions with leading answers. Think of lawyers using their authority to unconsciously bias interviewees by using suggested answers. For example: Would feature X be helpful to you? You like X feature, don't you? If you could get X feature, do you think you would use it? ⑨Principle :

Consider yourself a novice, not a business expert Give up your identity as a product expert and become a novice. Don't be afraid to ask some really simple and silly questions. When you ask these questions, they will be happy to describe it in more detail. Just be a listener. ⑩Principle Use open questions and closed questions to guide the direction of the discussion. Open-ended questions encourage users to describe more details. When you need to obtain more information, use more such questions, such as "what", "how" and "why". Closed questions encourage users to respond briefly.
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