Thrive Themes handles their Landing Page.
Choose a great picture that represents your brand is the utmost importance. Yet, for most small businesses, it’s amazing how little time is spent on choosing the right image to describe our services. Let’s take a look at the powerful ride-sharing service Uber has for an image. Uber_com-Landing-Page Here is what I see in this image. A man, who looks like a retired professor, driving a car. He is smiling. Would you trust this man to drive you home? Yes. The passenger looks like young male professional, he looks satisfied. The car looks brand new, neat and clean. It also looks like it has leather seats. I can practically smell the new car smell. Would you want to ride in this car?Absolutely! It also looks like the drive and passenger are having a friendly conver Guangdong Mobile Number List sation. It leads me to believe that Uber perhaps offers something more than just a standard cab ride. Well done Uber. A Clear Call-to-Action Button Many websites do so well on the other elements and then blow it on the Call-to-Action button CTA. The CTA button should be the next step you want to take on their journey through your buying process. There are a couple of points to make The CTA Button should be displayed clearly on the top part of the page above the fold The CTA Button should be in a color that makes it stand out from the background colors. Colors like orange, bright green, and bright red have tested well. The CTA Button text should be really clear. It should tell the user what the next step will be in their customer journey.
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Many first-time internet marketers name their button “Buy Now”, in hopes that the visitor will read the headline, look at the beautiful picture, and want to buy. It might work for a $ item. But definitely, won’t work if you are trying to sell them a service that costs thousands of dollars per year. In most cases, you will need to warm the customer up with a series of baby steps. So make that first step something simple, free and easy that the user will get a lot of benefit from. Things like a “Free Report”, “Free checklist”, “Free online course” all convert very well. Let take a look at howBTW, we at JC Digital are big fans of Thrive Themes, we recommend them for WordPress themes and tools. ThriveThemesLandingPage A couple of things to note. Normally I would not choose off-white for a CTA Button color. But when put against the green background, that button really stands out.
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