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Specialized in the construction sector, our SEO experts already know your products and speak the same language as you! Highlight feedback from your customers Many studies have come out on the importance of reviews on customers' purchasing decisions. For example, we now know that 88% of consumers consult reviews of a product or service before making a purchase and 75% of them trust the reviews they read. . As a construction company, it is important to ask for feedback from your customers and above all, to display your feedback (well, if it is positive of course!). PRO TIP: Consider displaying a rating out of 5 stars and not out of 10. If you have a rating out of 10, people will tend to give an average rating of 6, whereas if it is out of 5, they will prefer to give a rating of 4, which in people's minds, is much better.

Also, be careful not to only have 5/5, because for users, this inspires less confidence than a 4.5/5 for example. Make it easier to get in touch Once you have successfully optimized your site and it receives more and more traffic, the goal is to convert Marketing List these visits into leads ! Whether you are a B2B or B2C building company, you must encourage the user to contact you and simplify the work of your salespeople. To do this, your contact page must be easily accessible and Call-To-Action must be present on your page to encourage users to contact you. Don't forget to highlight your achievements Regardless of the construction sector in which you operate, you must necessarily be proud of the products and services that you offer to your customers.



Also benefit your targets by regularly posting your achievements on your site. In addition to customer reviews, achievements allow users to see concretely what you offer and can encourage them to contact you. Don't neglect tracking statistics To know if your site is achieving the objectives you set for yourself, it is important to set up statistics tracking with the help of Google Analytics and Google Search Console. There are many resources online that will allow you to set up this tracking and connect your site to Google's tools. Content is king We have known for many years that content is very important on a website. Communication, brand image.