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As BOWWE's popularity grew during this period and many publications appeared about the tool, AppSumo had to recognize us and recognize our creator as the perfect product to include in their "special deal" . At the end of the day, BOWWE is a no-code online builder that helps freelancers, small businesses, agencies, and other professionals grow by creating successful online projects with excellent SEO. However, our path to the elective deal was different from others. The standard selection process for deal selection can take up to months - BOWWE immediately offered to launch the AppSumo campaign, later only the terms of the campaign, which began on November ending on January were agreed upon.

AppSumo wanted our campaign to launch during the hottest trading times - Black Friday photo editing servies and Cyber ​​Monday. Preparing for an AppSumo Campaign Because an AppSumo campaign is an important opportunity to connect with a wide group of new recipients and get valuable feedback from them, it's worth being as prepared as possible. How to do it? Competitive Analysis - Create an Attractive and Differentiating Offer BOWWE page on Appsumo BOWWE offer on AppSumo For us, the basis of an effective campaign was deep research into products in the same category as ours, i.e. page builders and landing pages. What did we pay attention to.



Product description - we have checked how the product is described. We drew attention to its distinctive features and presented the benefits that the client will receive from its purchase and what problems it will solve (for him). ) Plans Included in the Offer - We also looked at what plans each of the tools we reviewed offered and what they had, and looked at the limitations of individual plans. ) Opinions about the product - this point was the most important source of information for us. By analyzing reviews of individual products.