|
|
Contact now The advantage of this is that you don't simply distribute your ads to everyone who could theoretically be interested in them, but rather you go in there with much more precision. By the way, that's exactly what you can do with the interactions to say: hey, the people who have interacted with your posts or who, for example, have already been to your website and looked around, you now want to show your ads to them. This brings us to the next tip, namely use retargeting.
You can reach out to people who have already been on your website, who have Special Data somehow interacted with your posts, who have watched videos or who you have reached through other channels. It is also recommended to generate very specific landing pages so that you can then form very specific target groups, for example people who are interested in very specific product categories. This way you can then implement your Christmas campaign in a much more targeted manner. When it comes to special promotions such as discount campaigns, competitions or anything that people should take part in, make sure that you place them clearly in the run-up to Christmas.
Because at Christmas it's just too tight, there's too much happening and people leave their phones in their pockets and maybe don't even notice. Plus, if you do it too close to Christmas, people might have time to participate but no time to buy products too. Ie, start earlier and simply create awareness through such actions. And then you can show your products later. But please not so boring, no cropped product images and clumsy advertising, or rather a little, a little nicer. It could be nicer, for example, if you show the product in action, you show what you can do with it, you show how much your family could be happy about it or how you unpack the gift together.
|
|
發表於 2024-3-4 15:08:02