Content creation stage essential to the success of your nurturing strategy

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Call to action The call-to-action, also called CTA, is a button which aims to encourage the reader to perform a specific action . It is therefore crucial to take care of your calls-to-action as part of your nurturing email campaigns in order to optimize your click-through rates and increase your chances that the content pushed to your leads will be read. The latter must therefore be visible at first glance to the reader, being ideally placed above the fold (i.e. the line which delimits what the user sees without having to use the scroll bar) and visually stand out from the rest of the email. Focus on adding a single CTA to avoid creating dispersion and more easily achieve the set objective.

Email design While we know that 80% of users Cambodia WhatsApp Number Data are ready to directly delete a message that is not displayed correctly, be sure to choose an email service provider offering an email editor designed with responsive design by default . With such a tool, the format of your emails will automatically adapt, regardless of the medium (mobile/tablet/computer) or the email client used (Gmail, Yahoo, Outlook). To go further, you can even use a preview feature to preview your email exactly as it will appear in different types of inboxes.



In conclusion As you will have understood, a lead generation strategy is essential to obtain a large number of relevant commercial contacts likely to become customers. To summarize, the main stages of lead generation are as follows: Start by making sure you're driving traffic to your website (e.g. through an SEO strategy ). Then encourage your visitors to leave you their contact details in exchange for something that will interest them (a guide, a webinar, a customer testimonial, etc.). Send them regular emails with high-value content to keep them thinking until they are ready to purchase one of your products or services. By following these different steps, you will be able to effectively move your leads through the conversion funnel and convert them into customers .