o, an external brand ambassador is usually

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The purchase. ADVERTISEMENT This causes them to tell their family and friends about the product, gaining influence over the decision to obtain it, but these promoters will only reach a small group of people who may not be your target audience or it is a tiny part of it. So, an external brand ambassador is usually a well-known person, someone who does not work at your company but who personifies your brand and who your target audience admires.

An example to explain it better is to think about Dior, this company transmits class and elegance, so Iran WhatsApp Number Data they needed someone who inspired the same and more, so they hired Charlize Theron, and what a choice! A woman who leaves glances wherever she goes, the same thing that Dior wants to convey with its products.





How to get brand ambassadors? To find the perfect brand ambassadors for your brand, it is necessary to follow the following guidelines: The most appropriate person must be identified and will be the one who has the same professional, personal and corporate ethical values ​​as your company; It is necessary to make them aware of the brand, what it does and what it is, try to increase their loyalty and motivate them to get involved with the project; Their followers must be close to or the same as your target audience, so that they can influence them and generate benefi