Based on Zhuang Shuai’s research

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For brand merchants, facing the new competitive situation in the industry, it is worth thinking about not only how to deploy the entire platform, but also how to coordinate their own organizational capabilities, supply chain capabilities, and full-link commodity management capabilities to strengthen their own brands. ability to cooperate more freely with e-commerce platforms.  on industry development, we believe that in the era of multi-platform gaming, brands are regaining their right to speak. Their most basic


capability is to strengthen multi-platform and multi-mode operational Malaysia Phone Number Data capabilities, and improve all-domain operational capabilities including shelf mall operations, content operations, and private domain operations. Of course, with multi-platform and multi-mode e-commerce operations, brand merchants need to invest more in personnel, funds, goods, etc., which also puts forward higher requirements for organizational management. However, because different e-commerce platforms are based on different Internet products and are constantly differentiated in





social networking, content and shelf operations, consumers have also formed differentiated consumption habits. For brand merchants, strengthening certain aspects of operational capabilities on different e-commerce platforms and serving users with different consumption habits can not only enhance the platform's voice, but also improve bargaining power in terms of traffic, promotional activities and consumer data transparency. .