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The now famous GAFA have shaken up the codes of online research

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發表於 2024-3-12 14:26:38 | 顯示全部樓層 |閱讀模式
In 2019, search engines and. This is becoming vocal: the democratization of virtual assistants, but also of voice search by pioneers like Google and Amazon, is changing the way Internet users consult information on the web. Furthermore, this information and its format are also undergoing changes that you will have to take into account to reference your website in 2019: the video format is gaining ground, and allows increased interaction with Internet users. What if you anticipated these natural developments in online search, by optimizing your site for voice search and adopting new formats for your web content

For many businesses, the wrong choice can be catastrophic for business growth. In what state of mind should we approach this issue of visibility on the Internet and who, within the company, should be Hong Kong Phone Number responsible for managing it? EA: The most successful companies constantly question their acquired knowledge and do not hesitate to invest massively in skills, internally and externally. The subject of acquisition is so vast and so changing that we must proactively train ourselves and be supported by people who train every day.



Be careful never to rest on what you have learned! You also have to have confidence in these distribution levers. Some levers are more KING than others. SEO, for example, is a particularly ROI-stealing lever on a longer time scale. However, we should also not neglect the lower ROI levers which still contribute to your marketing ecosystem and your search performance. Within the company, the CMO must be responsible for implementing the acquisition strategy, deploy the resources necessary to achieve the objectives and adjust the strategy based on the results observed. Depending on the size of the company, the team will be more or less large and more or less specialized by leverage.


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