That's why our SIHA approach goes several levels deeper

inoccotepola222

The basic idea of ​​the SIHA is based on research by AJ Kohn and is clearly explained by Alexander Rus, among others, in his YouTube videos. svaerm has further developed SIHA: search intent-optimized content is our core business. The goal of the SIHA We determine the primary search intent, the secondary search intent and the appropriate order by closely examining the Google search hit lists and the competitor web pages that are currently ranking for the keyword. The idea is that what is already ranking in Google is good from the Google algorithm perspective. The algorithm ultimately ranks content that generates positive user signals, i.e. content that is popular with Google users.


Search Intent Hierarchy Analysis (SIHA) diagram That's why we focus on what's already ranking in Google instead HK Phone Number of reinventing the wheel in such a way that it no longer rolls as well. We build on what already works and make it better. Better means: more relevant, more complete, more accurate, more up-to-date and more readable. We develop suitable, original content that does not yet exist in the competition. The SIHA advantage Conventional approaches to search engine optimization do not take search intent into account at all or only differentiate between different types of search intent (i.e. informational, commercial, local, navigational), without going into detail.




Distinguishing between types of search intent is the basis because you can use it to determine the basic orientation of the webpage: Type of intent Basic orientation of the webpage informational Collection of tips, step-by-step guides, etc. commercial Commercial landing page or listicle with provider comparison local Local landing page optimized for a city or region navigational Page whose domain or navigation path matches the search term But that's not enough because the content itself has to meet the search intent, not just the format of the web page. It derives a promising headline structure and is also broken down to the level of individual content modules.