it’s a good idea to do one at

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Least once a year, even if you’re relatively sure there are no issues. You may also want to consider one under conditions like the following, as they’re signs you either already have developing problems or could run into some soon. The market is changing The world and society are constantly in flux. And as people’s needs and priorities change, so will the market, so businesses need to stay ahead of the game if they’re going to remain relevant. Pay special attention to market changes that directly affect the relevancy of your key offerings.

For example, consider the impact the rise of ICTP Conference 2017 streaming technology has had on the home media industry over the years. Netflix stayed ahead of the game by changing its offerings to fit the times, eventually evolving from lending physical DVDs through the mail to offering one of the world’s most popular streaming services. On the other hand, Blockbuster, formerly one of Netflix’s biggest competitors, eventually went out of business because they failed to do the same thing. Brand audits can help you make sure your company becomes a.



Netflix and not a Blockbuster in the face of shifting market trends. Your competitors are evolving Staying on top of market trends and changing consumer expectations is only part of what it means to run a successful brand.You also need to stay ahead of your competition, so it’s essential to keep an eye on what other companies in your market are up to. If one or more of your competitors have changed up their offerings lately or come up with something that could be a game-changer, it’s an excellent time to reassess your own brand.