Course “Leadership Brand” – Course 1

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Secret of successful leaders: focus on building a personal brand - also known as a Leadership Brand ♔A leader is like a conductor conducting an orchestra; or the Commander of a ship. The larger the ship, the greater the Vision and Mission, requiring the commander to know the "art of people management" to win people's hearts and provide direction to help the ship overcome storms and reach its goals♔. FPT, when it first "went to the big sea", very naively thought that just hiring an American as Sales Director would be able to enter this market... But in the end, FPT still did not get any contract." That is the sharing of Mr. Truong Gia Binh.

Chairman of FPT, about the secret to helping FPT achieve its current Malaysia Phone Number successes when going to the big sea. This failure led Mr. Binh to a strange initiative, which was to "personally sell" and he immediately chose the large technology corporation IBM as his first customer. Mr. Binh pitched to IBM in a way he called "crazy and naive". He innocently bargained with the world's leading technology corporation, "I buy 1,000 USD of your (IBM's) solutions, products, and services, in return you (IBM) buy 1 USD of your solutions." , my service”. And FPT had its first meeting with IBM with this unique offer. Although FPT failed continuously in the first days of going big.



According to Mr. Binh, if he could do it again, he would go directly to foreign markets even sooner. Because according to him, leaders need to directly "fight" and to win, you must meet the leader, the person who has the right to decide whether to sign a contract with you or not... Mr. Truong Gia Binh is one of the shining models of Leadership; Inspiring, having a clear vision and fiercely pushing the FPT ship to successfully cross the sea. A mid-level leader of FPT once shared the general idea that FPT is imbued with the philosophy of Mr. Truong Gia Binh, even though he is not present there. He did not direct every little thing, but just said "FPT needs to do this, in the next 5 years".