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Marketing can be explained in its simplest definition as the transfer of products or services to the consumer through various strategies. At this point, communication is one of the most important elements. Thanks to the studies carried out in this area, it is possible to positively affect the purchasing behavior of consumers. Advertisements were often preferred in traditional marketing communication. However, changing consumer habits and developing communication tools have led to a serious transformation in marketing methods. You can also understand the demands of your potential customers better and increase the financial efficiency of your company by choosing SMS marketing, one of the most effective ways to reach the target audience.
What is SMS Marketing?
Rapidly developing technology has made the use of the Phone Number List internet and smartphones increasingly widespread. As such, both shopping and marketing methods have been updated in line with these developments. SMS marketing is the marketing activities carried out by businesses by sending reminders or coupons through short and actionable messages based on permission or preference . All texts prepared within the scope of these studies should be a maximum of 160 characters. If the studies carried out for SMS marketing are carried out with an effective strategy, efficient results can be obtained without the messages turning into spam messages.
SMS marketing is an application that can be used for both existing and potential customers . Moreover, businesses can also choose this marketing method to reach consumers who are interested in their products or services or to those who they want to remind about their campaigns. Brands usually use this digital marketing method to send discount codes, special promotions and notifications to their targeted customers or customers who have received the necessary permissions via text messages.
One of the most suitable methods for SMS marketing is to send messages in bulk. There are some elements to consider during the preparation phase. You can follow these steps when preparing an effective SMS marketing strategy:
● First of all, the customer base to which SMS will be sent should be determined and listed.
● Messages should be clear and descriptive , within the character limit . It would also be beneficial to pay attention to the use of keywords.
● In SMS marketing, a redirection must be added to the message to be sent. For example, if the recipient is directed to online shopping, you should add the business's link to the message.
● If you are going to create a first impression about your business, you should take care to send a striking message about the campaigns and encourage the buyer to shop from your website.
● The campaign carried out in this marketing method can be integrated with other campaigns of the business. For example, it is possible to get more efficient results when SMS and e-mail marketing are used together.
This strategy, known as SMS advertising or SMS marketing, is a very effective marketing method. It would not be wrong to say that SMS marketing is becoming a more frequently preferred marketing method day by day thanks to the advantages it provides to both the brand and the consumers.
What are the Advantages of SMS Marketing?
When it comes to the benefits of SMS marketing, it is necessary to first mention the high access and interaction rates achieved thanks to this method . One of the most practical methods of reaching a large number of customers and potential buyers at the same time is bulk SMS marketing. Using short messages to convey content and present it to customers is quite low-cost. The most advantageous aspect of this conversion system, which can be created with a minimum budget, is that a large portion of the messages are opened and read by the recipients in a short time.
SMS marketing in the digital age owes its importance to being a fast, affordable, easy and secure method. If used successfully, it is an effective platform for communicating with customers as well as establishing a special bond . For example, you can strengthen the brand loyalty of your recipients by choosing personalized messages that suit your customer profile.
In Which Areas Is SMS Marketing Preferred?
SMS marketing is an application preferred by businesses, e-commerce sites and corporate firms . Many people who want to introduce the products they offer for sale in their physical store or e-commerce site to a wide audience and grow their business prefer this marketing strategy. Moreover, educational institutions, politicians and municipalities can also reach their target audiences with short messages. The areas where SMS marketing is preferred can be listed as follows:
● Product Promotion: When you launch a new product or service, one of the most suitable methods you can choose for marketing is SMS advertising. Because the number of people you can reach with this strategy is quite high. In this way, you can inform many people about your new products. SMS, which is a much more effective tool than traditional methods in informing potential customers, is an effective way to establish a connection between the product and the customer.
● Discount News: You can offer various discounts to increase your customers' interest in your brand and products. However, if you do not announce this effectively, it may be difficult to make as much profit as you aim. With SMS marketing, it is possible to reach a wide audience with your campaigns. Moreover, you can create coupons or discount codes according to your customers' activities and ensure that they shop from your brand more often.
It is possible to come across SMS marketing examples frequently in banks, restaurants, gyms and tourism. SMS can be preferred to strengthen the interaction between the customer and the brand in many areas such as advertisements, warnings, notifications, reminders, product information and more. All businesses, from small-scale businesses to world-famous brands, can benefit from this marketing method.
What Should You Pay Attention to When Creating an SMS Marketing Strategy?
When designing your SMS marketing strategy, you should pay attention to some points. First of all, it is important to create a message that fully reflects the work done, is as descriptive and qualified as possible. You should direct consumers to purchase your products on your website with an SMS that does not exceed the 160-character limit and includes a call to action message. When you provide these conditions, you can ensure that consumers interested in your campaign can shop from your brand quickly and easily.
Knowing Your Customer
One of the main goals of SMS marketing is to strengthen communication between the brand and the customer. In this case, you need to know the characteristics, needs and consumption habits of your target audience well in order to encourage your potential customers to buy your products by sending the right messages at the right time . For this, you can ask customers various questions about the product or brand and send surveys. Feedback can be provided to customers in accordance with the results obtained, and the data can be published on the business's social media accounts.
Creating Clear and Call-to-Action Messages
With SMS marketing , short, explanatory and actionable messages can be preferred to reach target audiences faster and easier . For example, if you are planning to make a discount or campaign, you can convey your offers to your customers by creating an eye-catching text. If the title, keyword and CTA selection are made correctly and impressively, it is possible to achieve a significant increase in return rates. You can make it easier for consumers to reach you by adding your website link or contact addresses to the message.
You can choose a specific product group at the beginning to manage your budget correctly. In this way, it is possible to reduce storage and operational costs. You can expand your product range over time according to brand success. Selling niche products can also be a good idea to ensure the continuity of demand for your brand. You can create a loyal target audience by selling products that meet a specific need. For example, instead of a broad category like clothing for a start, you can choose “maternity clothes”.
Choosing the Right Time to Send an SMS
In order to create an effective SMS marketing strategy, it is necessary to determine the timing well. Because this element can directly affect conversion rates. Therefore, it will be useful to determine the time periods when your target audience makes the most purchases. For this, you can use the statistics of your e-commerce site. SMS marketing can be planned in light of information such as consumers' shopping habits, the time periods they prefer to purchase products, and the sector in which the business operates.
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