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The ongoing digitalization process represents both a challenge and a huge opportunity for the conservative construction sector. Bottom line Manufacturers need to start adapting their strategies and implementing new tools to keep up with architects in the new normal – and beyond. Want to learn more? Download the report entitled Trade fairs have been canceled How to reach architects in the new normal? for more statistics and industry information. Psst... The second part will be released in Q . Don't miss it and follow us on LinkedIn to download it ASAP.  Kanlux , one of the top European lighting manufacturers, found this out the hard way. Marta Kachniarz, Director of the Development and Marketing Department at Kanlux explains One of the elements of signing contracts with design offices is the fact of having files on the BIMobject platform. Without this, such cooperation would not be possible.

We also contact customers who do not use BIMobject but are pleasantly surprised by the photo editing servies possibilities and functionality of the platform. Kanlux is not an isolated case. Martin Let Hansen from VELUX , a global manufacturer of roof windows, also noted that in addition to increasing brand awareness and expanding its reach, BIM simplifies the entire purchasing process, provides the opportunity to build cooperation, and ultimately leads to the reimbursement of marketing costs It's sometimes difficult to implement strategies across sales departments, and if you had to do it more than times, it would take a lot of resources. By using one platform, we can reach more potential customers with less work.



Include BIM in your marketing Getting into design specifications isn't always easy, but it doesn't have to be. It may simply require a change in the way you work. And it should be based on understanding the decision making process among people involved in the project. And your participation may depend on the use of BIM technology. Do you want to know all the benefits that BIM offers ? Go to our website for resources such as e books, webinars and more!COP Decisions and implications for the construction industry Sarah Chase Sarah Chase November.