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This statistic is impressive considering that in 2019 the number of listeners reached just274.8 million. Despite its growing popularity around the world, the podcast market in Ukraine is just emerging. The active development of podcasting in Ukraine has started over the past four years - 84.4% of respondents began their activities during this period. This is evidenced by researchMegogo Audio. At the same time, 45.7% of content creators surveyed have already introduced monetization for podcasts,



And 36.2% are just planning to do so. Content Marketing Trends - Podcasts Buy Bulk SMS Service Dzherelo: Megogo Audio The researchers also identified the most popular thematic categories of podcasts in Ukraine: Culture and art - 38.4%. History and society - 28.3%. News - 23.9%. Education - 22.5%. The respondents also identified what they lack in the Ukrainian market: podcast/audio content listeners - 24.7%; advertising and advertisers - 21.6%; variety of audio content - 14.4%.  Let's look at a few successful strategies that deserve your attention.





For example, the monopizza chain interacts with the audience with short messages that quickly attract attention thanks to emoji. The brevity of the presentation is compensated by the links attached to each SMS. As a rule, in their mailings they report promotions that motivate customers to make repeat orders. monopizza The OKwine wine market chain uses creative messages that help to feel a certain atmosphere or present an event where the focus is on the products sold by the stores.