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Sales Answers" with the purpose of giving insights to salespeople so that they can improve their approaches and increase their sales conversions. ADVERTISEMENT 11. How to Sell Anything to Anyone The title may seem a little pretentious, but its author, Joe Girard, was considered by the Guinness Book as the world's greatest seller. Therefore, this is a must-have book for sales reps. " How to Sell Anything to Anyone " brings the trajectory of Joe's professional life,
who became the largest salesman in the cars sold in Fax Lists his 25-year career. 12. The World's Greatest Salesman This book by Og Mandino surely brings something different from the others: the author presents a path to commercial success through scrolls. "The Greatest Salesman in the World" brings the story of Hafid, a camel keeper from the time of Jesus Christ, who became a rich merchant through the practic
e of the 10 scrolls. Each one brings points that must be exercised, such as: have persistence, cultivate good habits, take advantage of the time, control your emotions, among others. 13. The Secrets of the Art of Selling When a customer makes a purchase, they do so not because of the product itself, but because of how the product can change their life. For a salesperson to be able to activate this key in the customer's mind , some sales techniques are necessary . Zig Ziglar, in "The Secrets of Salesmanship" , presents summaries of these techniques, as well as concepts,
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