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Very few brands execute a personalized messaging strategy,” he said. "We're not talking about putting a name in an email greeting...really digging deep into the mind of your prospect to discover what they fear, what they hope for and what they want." While Brock Murray, COO of digital marketing agency seoplus+, agrees that it should Make consumers feel special, but he believes automation is the answer because it allows advertisers to create ads that change dynamically based on the searcher.



Murray said the results show consumers want this type of customization. LinkedIn Boost “Having said that, it turns B2B Email List out that timeliness is also a key part of any strategy, as users prove they still don’t want to be bombarded with content, especially content that’s not relevant to them,” adds Murray. "Overall, all your content and markup should be concise and easy to understand to ensure your users get value with every interaction.





Transparency and respect for user privacy should also be an important part of any digital marketing strategy .” Frank Spear, a content marketer at RafflePress, a WordPress contest plugin, said personalization drove his marketing strategy far beyond his expectations in 2019. “We try to implement personalized content in almost every aspect of our strategy,” he said. "Our opt-in ads change based on what the user read before triggering the pop-up. Relevant promotions are designed to show consumers that we understand their pain points and want to help.