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However, when we talk strictly about SEM campaigns in the marketing universe, it is understood that only those paid actions are addressed. To carry them out, Google Ads is the preferred tool for thousands of marketers, since when a search is executed on Google – incidentally, the most popular search engine in the world – ads are activated according to the keyword and are displayed at the top. of the SERP , above all organic ones in many cases —except in the case where there is a featured snippet . Types of SEM campaigns that you can implement .
Once the central concept of SEM campaigns has been clarified, it is an ideal Gansu Mobile Number List time for you to completely build the definition of the issue by learning about the types that exist according to the approach they have. Discover them! Sales : are those where the main objective for the Ads campaign is to generate sales for a product or service. Business opportunities : they are focused on motivating the buyer persona to carry out a specific action aimed at the conversion or sale of a good. Traffic : here the purpose is based on bringing the greatest number of visitors to a site, whether it is a blog or a company website.
Brand awareness : the other type of SEM campaign that you can use is one designed to generate greater brand recognition among the company's potential customers. Brand authority : unlike the previous one, if what you need is to increase the notoriety or authority of the brand in its segment or, in an emerging niche, this type of SEM campaign is ideal. Apps : SEM campaigns focused on disseminating applications are a recently new type that helps generate more downloads of an application, whether it is a game or a utility, and ensure that more users can take advantage of its functionalities.
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