ow to create title links for Google Search

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Key points of article structure Follow the basic pattern Verbalize what you want to convey with each heading Include countermeasure keywords in titles and headings I will briefly explain each. Follow the basic pattern Article structure has a " basic type ". The basic structure is to have a title, lead sentence, main body, and summary. Basic type of article structure The lead sentence is the introductory part of the article. It is no exaggeration to say that the lead sentence determines whether an article will be read or not. When creating your lead sentence, keep the following two things in mind. Key points for creating lead sentences Provide “empathy” by presenting users’ concerns Convey “value” by showing what happens when you read an article Also, include a summary of the article and a CTA in the summary . What is CTA? Abbreviation for Call To Action, translated as "call to action". A collection of text, buttons, etc.


That is placed to guide users to take a specific action. Specifically, we deliver information that your company wants people to know, such as products and campaigns. When creating an article structure plan, we recommend using a spreadsheet tool such as the aforementioned Google Sheets or Microsoft Excel. It is useful for changing the background color at the heading level (H1-H4) and summarizing what you want to convey in each section. It is best to create the article structure Find Your Mobile Number List using Google Sheets. Verbalize what you want to convey with each heading At this point, you should verbalize to some extent what you want to convey in each heading. We recommend the " PREP method ." By communicating the conclusion first, as shown below, you can attract the interest of users who want to quickly solve their problems.




PREP method Point (conclusion) Reason Example Point (re-conclusion) Users may leave your site if you write sentences that ``it's hard to see a conclusion.'' Don't expect people to read to the end. Include countermeasure keywords in titles and headings We recommend including "countermeasure keywords" not only in the title but also in major headings such as H2 . Google automatically determines the titles to display in search results and evaluates the content of titles and headings (reference: Google Search Central "H" ). Note Avoid creating unnatural headlines whose purpose is to include keywords. That's not user-first. [7] Article writing Once you have created an article structure plan, it's time to write the article. Here, in addition to following the PREP method, please be aware of ``writing easy-to-read sentences''. Specifically, the points are as follows.