Brand Storytelling Conclusion Storytelling

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Use social listening This can help you to trackhashtags, keywords and brand mentions that you could miss out on. Make sharingeasy Include trackable sharing buttons for your social networks across yourwebsite pages including blogs. Use GA Use the Conversion Path report and clickon the advertising tab to get a snapshot. Then underneath ‘Attribution’ you canclick conversion paths to see all the touchpoints for website conversions.Think about mobile The majority of dark social shares come from mobile, so makecontent that’s mobile-friendly and easy to share. Use dark social tools Thereare a few tools out there to help you track dark social traffic such as.


ShareThis and Getsocial. Use lead generation forms To find out how people foundyou, include a ‘How did you hear about us?’ question on your lead gen forms.Understanding where your traffic comes from, especially on dark social willhelp you understand more about your Cameroon Phone Number List customer and leverage channels you may beunderusing or neglecting. isimportant because it helps a brand make a connection with customers andprospects. It’s not about pushing a product or service, but giving people areason for needing that product or service. The most successful storytellinglooks to start a conversation and build trust and loyalty. Ultimately, it’sabout fostering a relationship with an individual or community that makes themthink of your brand name when they’re looking for a solution that you cater to.It’s also about creating brand advocates that talk about you on social media ordark social so others are compelled to check you out. By thinking about thecustomer and creating a story around their needs you will build your customerbase and drive the performance of your marketing activities.





Updated Tell yourown story with the Digital Marketing Institute Level up your digital marketingskills and get an all-important edge on the competition by enrolling in ourfully-flexible and industry-renowned Professional Diploma in Digital Marketing.RELATED lessons digital marketers can take from Taylor Swift’s marketing geniusAviation American Gin: Using humor to lift spirits Great Examples ofUser-Generated Content UGC RELATED FREE VIDEO LESSONS Graphic Design Essentialsfor Marketers Getting Started: Setting Up Your Image Content Marketing ContentMarketing Content Creation Content Strategy Formation Content Outreach SettingObjectives View Courses Share via: Dan Hughes DAN HUGHES Dan is a contentwriter specializing in digital marketing, emerging tech, music and lookingafter a toddler.