How our users think about this content

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In fact, he is unable to see everything at all times and complete his goal. Therefore, we use this technique that helps us simplify menus, group content and reduce the cognitive load of our users. Take context into account during navigation We must not forget that our users come to the website in a particular context. And during your navigation, that context gains strength. Within our architecture, there is also a context, which can help us organize the content. A “Ball” within the “Tennis” category is not the same as that same “Ball” label in the “Pilates” category.

By viewing the category we are able to understand the context and differentiate one product or content from another. Example of how the word “Ball” used in different contexts can refer to different products in Decathlon.com Example of how the word “Ball” used in different contexts can refer to different products in Decathlon Always listen to users The content of a website should always be based on how our users think about this content. Therefore Brazil Mobile Number List it is essential to test our organization, hierarchies and labels with users. How can we test our Information Architecture? Card Sorting : a UX Research technique to understand the mental model of our users. In card sorting, several users are asked to group the elements or pages of your website into categories. We can choose between open Card Sorting (users also determine the names and number of categories) or closed (users must group elements under already existing categories). This can be done in person or remotely.



Tree Testing : another UX Research technique that we use to test existing AIs. Users are asked to indicate where they would search or click within our website to find certain content. This will help us see if the grouping and categorization of content that we have applied in our AI adapts to their mental models. Unlike card sorting, it allows us to test all levels of our architecture. User Testing : using an existing website we can detect problems with the architecture, terminology and hierarchies that we have applied by carrying out usability tests with potential or real users. Web analytics data : analyzing the traffic on our website (if it is already launched) can also help us detect patterns of browsing behavior and see possible problems with the AI. Conclusion Poor organization or prioritization of elements could have negative consequences.