How to use email marketing efficiently

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And, it has been proven that they are much more attractive than other marketing emails: have 86% higher open rates ; 74 % of new subscribers expect to receive a welcome email; Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don't. So, if you want to increase your email marketing metrics and, with this, sales, this cannot be missed. They save time ADVERTISEMENT Because welcome emails are automatically sent to new subscribers, they avoid manually connecting with potential new customers, a tedious and time-consuming process for even the smallest businesses. As long as you have good marketing automation software behind you, you will have no problem setting up your first welcome campaign.

And once it's done, that's it! (Just don't forget to review it frequently Telegram Number Data to see if there are any areas for improvement.) Set expectations Have you ever wished you had a minute to tell a potential client about the company (and why it's the best), completely on your own terms? In a welcome email, you are the master of decision-making. "The customer is always right," sure, but before he has a chance to ask for something, you'll have a chance to set expectations about what you offer, why you offer it, and how you do business. More specifically, welcome emails should also set standards for email communication methods: What types of emails will you send? How often will you send them? These clarifications can not only get subscribers excited about what's to come, but also prevent them from being surprised by content in the future, which is where spam complaints and unsubscribes start to appear.



How to use email marketing efficiently? This is the way. Welcome Emails Get Attention Welcome emails have a 10% higher read rate than other marketing emails. Don't squash this rare opportunity to engage your target audience while they're already engaged. Whatever you wrote should really surprise you. Create an attractive, well-designed email that not only makes a positive first impression, but also offers subscribers something they can't get anywhere else. And remember, the journey doesn't stop at the email footer. Once a contact clicks, you must continue to impress with an eye-catching landing page , timely follow-up, and other Content Marketing efforts that fit your buyer persona.