Number of pages per session How many pages do users

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View after viewing your content? What kind of pages are users transitioning to? A blog post about the best coats to buy for winter can encourage users to click a link within the article to view other coats for sale on your website. Maybe some of those users will end up making a purchase. New customers and repeat customers Is the content attracting new customers? It's great to get users who come back. Customers who come back are even better. But we need to acquire new users with content. It would be ideal if they could be combined well. source of traffic By identifying your main traffic sources, you can understand where your traffic is coming from. If most of your traffic is coming from Facebook, you should post more content to Facebook. If you're getting very little traffic from your email newsletter, you may want to reconsider your email content.

Conversion If your goal for a new piece of content is to get 100 conversions in the first quarter (for example, an email newsletter opt-in), add a column to your spreadsheet to track the conversions that came from that piece of content. It is necessary to measure the Perhaps you only had two conversions in the first Belgium Phone Number Data week and are doubting the effectiveness of your content. But let's say you audit your content every week and it's been two months. As a result, there may be a total of 140 conversions. Not only are you meeting your goals, you may even exceed them. Continuous auditing provides meaningful context to each number, allowing you to make smarter, data-backed decisions.




Additional information to track If you want to add more details about your content, the following information might be possible: SEO title and description Add rows to your spreadsheet to record these SEO-related values. When working on optimizing content in the future, it will be very convenient because you can immediately check the titles and descriptions that have been used so far . UTM parameters By recording the custom UTM parameters used to track content, you can track promotional campaigns for each piece of content.