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  LinkedIn's retargeting commitment will also help boost registrations for a webinar or an event, for example. White paper: “ The right Social media strategy to boost your sales and your notoriety ” How does LinkedIn Engagement Retargeting work? You can use two tools to create interaction (engagement) with targeted people: the video and the form , also called Lead Gen. So you will be able to retarget on the one hand a qualified audience who has watched 25%, 50%, 75% or the entirety of a video, and on the other hand an audience, just as qualified, who has completed or even opened a form on LinkedIn.

How do we know that it is the right person targeted? This is where Korea Phone Number Data this new feature comes into play since you will be able to retarget all the people who have interacted with a video that you have posted or who have viewed your form on LinkedIn. This way,  time and improve your ROI. Also read: When to post on LinkedIn to communicate effectively? Reach your audiences throughout the conversion funnel Your conversion funnel is made up of 3 phases: “Awareness” phase , where you will publish videos about your brand/product in order to arouse the interest of your audience (we also speak of “awareness”).



“Consideration” phase, where you can retarget the previous audience with sponsored content via a form, for example. “Conversion” phase where you will retarget those who have not sent the form. Let's take an example and imagine that you are a company that wants to promote the launch of a new product: Step 1: you will publish a first short video (<30 seconds) then retarget all people who have viewed more than 15 seconds of the video. Step 2: you retarget them with a longer video (>30 seconds). Thus, you create an audience pool that you will be able to retarget, for example by offering a webinar or a white paper after filling out a form.