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PLACE TAGS –Use tags that contain the main and secondary keywords (around ten). You can also put tags to describe your type of content (tutorial, test, etc.). Google uses tags to understand the content and context of your videos. Avoid using irrelevant tags. Study competitor videos if necessary. To add tags, simply go to the video details and enter your tags in the field of the same name. ORGANIZE YOUR VIDEOS IN THE PROPER CATEGORY – Categorize videos. Once the video is uploaded, you will choose its category in the “More” tab. UPLOADER AN OPTIMIZED THUMBONY – Upload a custom thumbnail that encourages clicks. You can put text that complements the title on the thumbnail, this often attracts attention. DRIVE USERS TO ENGAGE – Encourage the audience to comment/like/subscribe. USE SHORTS TO YOUR ADVANTAGE –


Create “shorts” Ideal for reaching consumers with shorter attention spans, YouTube Shorts are the perfect solution to generate more engagement for your channel, increase your subscribers and highlight the authentic side of your Hong Kong Phone Number brand. It’s also an opportunity to ride the trends. Shorts are also generally less expensive to produce than a traditional video. OFF-VIDEO BEST PRACTICES FOR SEO ON YOUTUBE: CHOOSE YOUR TIME WELL –Publish videos at the right time. You can watch when your audience watches your videos to match your posts with that time. PUBLISH REGULARLY – Maintain regularity in the frequency of publication. There is no magic number, but one video per week seems to be a good number, especially when launching a channel. The indicators become better, can it indicate that the entire company is





developing in a good direction? Is it simple, intuitive, accessible, and disassembled? Is it a leading indicator (input indicator) rather than a lagging indicator (output indicator)? Step : Confirm the final North Star indicator - combined with the company's situation and strategic decisions . In the process of confirming the final North Star indicator, four principles should be followed: Finding North Star metrics doesn’t happen overnight, and understanding both users and products takes time. For example: YouTube’s north star indicator before was “click-through rate”, and after it was “total viewing time”. The North Star indicator is not absolutely unique. There are correlations between