Mailings through the messenger

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The “arms race” between messengers and e-mail continues. On the one hand, the old, proven method of promotion and the mailing channel, and on the other - new, potentially promising ways. Today we will look at messengers as one of these ways.

In any matter, it should be remembered: no matter what channel you use, the main thing is that the content is interesting to the user. To make a subscription on the site, it is recommended to add the possibility of a subscription to the site indicating a user-friendly messenger. The main advantages of using this method for mailing:

    A simplified subscription shopify website design  procedure: the user does not need to enter the name and email address.
    The company receives a link to a valid account (wH of many people indicate a fake or already irrelever e-mail address).
    Mailings in messengers are read 3.6 times more often than letters from companies in an electronic mailbox.

Now let’s look at the benefits of the messengers themselves.

The first and most not obvious advantage: the messenger works at a distance for much longer than the mailbox. As a rule, the email address is associated with a specific period in a person’s life: first he uses a student mailbox, then a worker and so on. But in messengers, for example, in Facebook Messenger, the user remains, regardless of the change of social roles. This increases the reliability of the method and allows you to establish promising relationships with customers in the long term.



The next advantage is the ease of communication in messengers. For mailings, this is useful, first of all, by the fact that through them you can get an instant response from the user.

In addition to these, messengers have a number of other positive aspects:

    Applications allow you to enter into a live dialogue with the user and more accurately understand what services or products may interest him.
    In messengers, the average time of reading the message and responding to it is only 3 minutes. While email newsletters may remain unopened hours, days and weeks.
    Unlike SMS newsletters, messages via applications are free. Their use is the best way to reduce the cost of advertising.
    The functionality of messengers allows you to send not only text messages, but also to attach multimedia content to it. And Viber offers a separate possibility of making payments.