December 2019: Marketing Action Calendar for Restaurants

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December is the perfect month for restaurateurs to successfully put an end to all the efforts they have made throughout 2019. In addition to shopping and consumption time, December also encourages families, friends, coworkers and acquaintances to get together to enjoy the last days of the year.

Very often these gatherings are centred around large banquets and copious meals, which is why restaurants are in an advantageous position to increase their cash collection , especially compared to other months of the year.

However, the volume of business achieved can be even greater if you take advantage of the marketing actions for restaurants that we offer in the following paragraphs. Many of these strategies are aimed at decoupling WhatsApp Number Database profits from Christmas, so that during the first two thirds of the month you can boost business through alternative means . Many other proposals deal with how to make the most of Christmas.

The best photos of Christmas restaurant dishes posted on Instagram

Let's see how to squeeze all the juice that December has to offer.

Last gasps of Black Friday: Cyber ​​Monday
In 2019, Black Friday has come late. The weekend on which it falls extends until December 1st, so restaurateurs can continue to make use of the marketing strategies we studied in last month's restaurant marketing calendar .

On the other hand, it is worth highlighting that the first Monday in December is Cyber ​​Monday , an extension of Black Friday that gives a particularly important role to purchases made through digital means . During this day, we can enhance the virtual ways of attracting customers to our establishments by offering special discounts to Internet users who book on our website or application, or promotional coupons redeemable only for a few hours for those who request our services through the mobile apps of the food delivery or reservation management companies with which we cooperate.



In 2019, Black Friday has come late. The weekend on which it falls extends until December 1st, so restaurateurs can continue to make use of marketing strategies.

Of course, you should try to promote your business in any other digital way you can think of. In this regard, the most important points to consider would be:

Acquisition and use of online advertising packages specifically targeted at the cohorts of people most likely to consume during these holidays (young people with purchasing power, aged 25 to 35).
Boosting interactions with regular customers through social networks.
Email marketing campaigns and increased rewards in our loyalty programs for a limited time.
It is also worth mentioning that some analysts believe that the time barriers that separated Black Friday from Cyber ​​Monday have blurred in recent years, giving rise to a new period of consumption that would be called Cyber ​​Week. This is an extended version of the original Black Friday that borrows the particularly good digital performance of Cyber ​​Monday and generalizes it to a season that extends during the first week of December , reaching at least the Gift Day (Tuesday) and entering the ideal interval for families to make their Christmas purchases and reservations.