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Insight must be wellformulated and tailored to what your audience needs. Contrary to appearances, the most important needs of the target group are not always obvious. Sometimes customers have completely different needs than we think. That's why many companies decide to conduct consumer research. Focus groups, surveys, and customer interviews will be very helpful and will reduce positioning. Get to know your customers well and position your brand based on that.
  
Brand promise, i.e. Brand promise Brand positioning strategies must include promise. What does it mean? We should define what we want to give to our customers and how we will fulfill our promises. It's important that your brand promise covers your entire photo retouching business. Every time a customer encounters your brand, he or she should receive specific value. The more he experiences a given value, the more he will feel that the promise is being fulfilled.



Brands that deliver on their promises are loved by millions. Brand promises? What should the brand promise be? Simple – the promise should be specific and expressed in a simple way. It's best if it's  sentences. Credible – the promise must be true. Don't promise customers pears on willow, don't mislead them, don't make promises you won't be able to fulfill. As a result of such actions, the brand image will suffer. And this will make the competition's brand better perceived.