Which Influencer Marketing Statistics Do You Need to Consider for 2024

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Guest Author Guest Author Oct 19, 23 | 8 min read ✓ Human crafted content seo topic clusters and pillar pages Need content for your business? Find top writers on WriterAccess! Try for free The general advice on how to create topic clusters and pillar pages hasn’t shifted in the last decade. So, if you’re on this blog, you might get the same advice here too. However, there’s one primary benefit of being on the Rock Content blog as opposed to the other websites — we’ve corroborated our facts from experts and gotten advice from them on how to ensure your topic clusters and pillar pages‌ drive fruitful results.

If your main aim is to learn how to not only create topic  Phone Number List   clusters and pillar pages but how to create them so that you improve your search engine optimization (SEO) and enhance user experience, you’re on the right page! Step 1: Identify User Intent and Select a Pillar Topic With Broad Intent First thing first — you’ll need to begin researching to understand the kind of content your audience wants to read. SEMRush suggests considering things like: What type of topics has your target audience liked historically? What are the things they care about? [You can find out this data by using social listening tools] What pillar topics are my competitors focusing on? [Emily Onkey, CMO at Aplos, suggests beginning with a competitive content analysis of your competitor’s highest-performing content containing the keywords you want to target.]

Which type of content is important for my brand? Once that’s done, create a list of topics you think can become a pillar and figure out if you can contribute enough information to each cluster and create a strategy around it. On the strategy side of things, consider questions like, would you create different content pieces for different topic clusters and keywords, or would you create one type of content to satisfy the search intent of different topic clusters? For example, when faced with this question, Drift, a B2B conversational platform, went ahead with the latter option. Two different pages by Drift written on similar topics Image Source Maya Kislykh, content marketing manager at involve.me, said the pillar topics should have informational search intent, traffic potential, and should maintain a broad scope.