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No two industries are exactly alike, so a so-called normal bounce rate will vary across industries. It will also vary according to different types of traffic sources. For example, in most instances, social media traffic tends to result in some of the highest bounce rates. The average range across the board today seems to be between 41% and 51%. But many websites experience much lower rates or higher, even up to 80%.
High Bounce Rate: 56-70% Average: 41-55% (or Normal Bounce Rate) Low Bounce Rate: 20-40% For a quick assessment, consider that at 20%, approximately 1 in 5 of your visitors are leaving without further interaction. The C Level Contact List lower bounce rate is where you want to be. With it, your visitors are spending more time on your pages and continuing to click on other links you provide for more information or to purchase. The Definition of Interactive Content Viewers may read the content you have on your website, but will they remember it.

With so much content saturating the web these days, why take chances on not standing out and engaging visitors? Adding quality interactive content gets readers involved, engaging them mentally and physically and providing a more memorable experience. But what exactly is interactive content? Simply put, it’s content that encourages visitor participation and needs to be a key component of your Content Marketing strategy.
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