Once you have decided on your persona

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You can move on to the step of figuring out what concerns that user has and what keywords they would search for on a search engine. Keywords are very important when writing articles, and they should always be included in the title. Also, if possible, if you include it in the middle heading (h2) of the article, it will be easier for Google to give you a high rating for the article's expertise, increasing the possibility of it being ranked higher. Plan the article structure in advance It is not a good idea to suddenly start writing just because you have decided on your personas and keywords. This is because you may lose track of what you are writing about, or end up writing content that deviates from the persona or keywords you have decided on.

Therefore, it is important to create a structure before writing an article. If you create Phone Number List a structure in advance, you will avoid major deviations in what you write, so we recommend that you practice this. Also, regarding how to create a structure, medium headings (H2) and subheadings (H3) are basically used. Although it is possible to create a heading with a single medium heading, it is important to create a structure so that subheadings are located under the medium heading. Specifically, if you are likely to have to write a lot of content related to medium headings, a common method is to use subheadings to organize the content and make it easier to understand. Be aware of SEO and latent needs The articles you write are displayed on search engines based on the keywords searched by users, and the articles are only read when users click on the article link.



Measures taken to ensure that your company's articles are displayed high on search engines are called "SEO measures." There are two types of SEO measures: ``internal measures'' that adjust article structure, site design, and internal links, and ``external measures'' that increase the power of the site by obtaining external links (backlinks). In order to improve the evaluation of your company's site, we recommend starting with internal measures that even beginners can implement right away. Specifically, examples of internal measures include the following. Include keywords in title Specifying operator information Rewrite, increase number of characters Include information that differentiates you from your competitors Responsive design, liquid layout Insert eye-catching images as appropriate Image optimization Make your site lighter There are various other internal measures, but the most important thing to pay attention to is whether the articles you write are " user-first ."