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Check out our guide on how to create an ideal customer profile to learn more about your audience and the information you want to collect.you can figure out which keywords your ideal customers are using and which you should rank for, you need to know how your business's sales funnel works. Although the lines between sales and marketing have been blurring, you may not be familiar with how to .your funnel.
So where do you start? Talk to your sales team. Ask them to explain the funnel, how they think it works and its key elements, among other things. .your sales and analytics data to determine how consumers are finding your business. Collect India Phone Number some key metrics, such as the lifetime value of a consumer, average customer retention time, average purchase time, and the reason customers churn. Conduct keyword research around your customers.
Detailed keyword research is the foundation of any successful BB strategy. Marketers who find opportunities to target their customers are the ones who will be in a position to increase their organic traffic. You need to find the search queries that users are using to find businesses similar to yours at each stage of the sales funnel. While most BC marketers focus their keyword research efforts on commercial search terms, a successful BB strategy should also focus on informational queries.
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