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James Ralley Wimbledon: Game. Set. And Match. While we can’t predict the results of this year’s marketing campaigns, the brand’s unique ability to tell compelling stories and willingness to embrace emerging technologies will preserve the success and reputation of the Wimbledon Brand for decades to come. By leaning on its heritage and traditional values while communicating with its audience in a way that’s inspiring, experiential and seamless, Wimbledon is a master of international marketing - a brand that we as marketers can all learn from. Some interesting Wimbledon facts… If you were thinking of weaving Wimbledon into next year’s marketing communications, here are some tournament-based facts that might


help: Wimbledon has announced that its  event was the most attended in the tournament’s -year history. The All England Club says  attendance reached , over the fortnight. The Job Function Email List ost aces in a single Wimbledon tournament belongs to the USA's John Isner Gentlemen and Serena Williams Ladies, who achieved  in , and  in , respectively. Each year, around  ball boys and girls from approximately , entries make it through a rigorous training routine to participate at Wimbledon. Around , tennis balls are used during the Wimbledon tournament. Each yellow ball is inspected and replaced every seven to nine games to keep it in optimum working condition. During the tournament, the repairs team strung around , rackets, using more than  miles of string in the process. Related Articles Nike: Always Ahead of the Curve Girls In Sport - Marketing and  





Awareness All DMI Case Studies RELATED FREE VIDEO LESSONS Content Marketing Content Curation Tools Content Creation Content Marketing Content Outreach Audience Segmentation Content Outreach Paid Promotion View Courses Share via: Clodagh O’Brien CLODAGH O’BRIEN Clodagh O'Brien is a content creator and strategist. Over the last  years, she has created and managed content for many SMEs and global brands. She's passionate about digital marketing and the impact of technology on culture and society.