The type of content to offer them must therefore

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Editorial articles : by offering a point of view focused on a specific subject, they arouse the curiosity of your prospects. White papers : ideal for highlighting your expertise, the white paper is prime content to inform your prospect while introducing your solution. Read also: White paper: 7 tips for writing it effectively Evaluation phase Once prospects understand their problem, they enter the evaluation phase. More critical, they then want to understand and assess all the options available to them.  address the resolution of the problem they have identified.

By producing this type of media, you encourage your Phone Number Data prospects to find out more and more about possible solutions and you can insist on highlighting your service or product. Several contents are to be favored such as: Webinars : these filmed conferences allow you to highlight the point of view of an expert on a subject. Comparisons of types of solutions : which will objectively evaluate the different options available to solve a given problem, without mentioning the names of solutions.




More in-depth white papers : on themes such as “the X criteria for choosing the right Y solution” Decision phase At this stage, prospects have very well understood the issues related to their problem and the different possible solutions to resolve it. There is therefore no need to repeat general information that you have already given them.