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It to focus on offering the highest quality products and increase customer loyalty. Disadvantage: Limited product selection may attract only a small group of customers. Example: The Ordinary online store that offers just a few skin care products. Photo . An example of a shallow assortment based on The Ordinary store. Source: theordinary. Tips on how to choose the best approach for your store  a key element of ecommerce Define your business strategy before you decide on a specific approach to building your assortment, you need to define your business strategy. Find out who your customers are, what interests them and what needs you need to meet with your products.


Conduct market research To better understand your customers and their needs, it is worth conducting market research to help you identify industry trends and consumer preferences. Monitor the competition tracking your competitors' activities Algeria WhatsApp Number will help you better understand what other sellers are offering and what gaps can be filled in the market. Pay attention to costs building an assortment can be expensive, so it is worth taking into account the costs associated with assortment management and product storage. Match your approach to your business model  choosing the best approach to building your assortment depends on your store's business model.





Justify it based on your individual goal and strategy. Be flexible  the store's assortment may change along with dynamic trends and market needs. Therefore, it is important to be flexible and adapt the proposed solutions to changing circumstances. Follow customer preferences  ultimately, customers decide what they want to buy, so it is worth following their preferences and needs. Analysis of sales data and consumer opinions can help adapt the assortment to their needs. Additional .

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