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Although fake reviews are not necessarily considered fraud, they can certainly be criminally relevant . Anyone who is caught must expect a warning or a fine of several thousand euros. Worth its weight in gold: Real product reviews from your customers Faking or deleting online reviews is a bad idea, that's for sure. But how do you get authentic reviews that will strengthen your online shop? Find out below what you need to consider. This is how you actively collect customer reviews Don't wait for your customers to automatically find you on Google, Yelp! & Co. evaluate.
As a rule, angry customers tend to express their dissatisfaction on such India Car Owner Phone Number List rating portals. If there are only very few reviews about your company, criticism is much more serious than if it is a matter of individual negative statements among a large number of praises. Boy gives thumbs up Turn your customers into reviewers. It's best to proactively ask your customers for a product review - for example in a friendly email that you send a few days after the order has been shipped. In it you link directly to the review form so that your customers can submit their review without any hassle. By the way: Instead of simply asking for a review, you should be more specific.
According to a study by TOMORROW FOCUS MEDIA on the “psychology of evaluation” (here is the link to the PDF ), around 45 percent of the reviewers are of the “helper” type whose motivation is to help other customers with their product selection. Another 18 percent are considered “optimizers” who want to give the company being evaluated constructive feedback. Address these motivations specifically: “Your rating helps to improve our products” or “Help other customers find the right product with your feedback.” Enable uncomplicated evaluation Your customers should be able to write their reviews as easily as possible: So keep the barriers low! you will quickly lose interest in leaving a review.
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發表於 2024-3-10 14:18:59